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  • Vinyl Rolls
  • Textile backing - Looselay

Primetex: the easy way to give your home interior a makeover


A collection of French-made designs


The designs in the Primetex collection can be credited to the imaginative streak and creative flair of our Artistic Department, whose offices are located at one of our plants in Provence.

The designers, DTP experts and colourists in our Artistic Department take part in trade fairs throughout the year to keep a close eye on the latest trends in the interior design market.

"Here at Gerflor, creativity does not happen by chance. Neither is it intuitive or spontaneous. Creativity is like a plant that we methodically and patiently nurture and feed every single day." Gino Venturelli, Artistic Director at Gerflor.


This collection is a showcase of forty-eight varied designs, including wood finishes (white like "Nordic White", grey, natural like "Timber Clear", hazelnut or golden), and imitation concrete, ceramic tiles and metal for a stylish look like "Leone", which are available in several different colours, including a chessboard design to bring an even more original touch to your home interior.

If you have set your heart on a Scandinavian, minimalist or modern interior, then look no further than one of our light or grey wood designs like "Noma Cloud". If you prefer industrial-look interiors, then concrete-effect designs ("Harlem Taupe") will give your rooms added character. For rooms with a more original and authentic feel, our Cordoba and Bacara designs are the way to go.

Glue-free installation!

Primetex is so easy to install that it does not even require any glue, just a smooth clean substrate.

Compatible with wet areas

Primetex can be fitted in every room of the home. All Gerflor textile backings are suitable for wet areas (kitchens and bathrooms).

This collection is designed for easy everyday use, and the anti-impact sealer will keep the product looking in pristine condition for years to come.

Our floors are immune to stains, so no special cleaning is required (no dry polishing, etc.).

Conventional soapy water will do the job.


Gerflor's commitment


When it comes to sustainable development, we go the extra mile to reduce our environmental footprint and offer an extensive range of products specifically designed to protect your health. Recycling forms the backbone of our manufacturing processes, and we consistently use safe and sustainable raw materials.

 GERFLOR PICTO 11 2021 DE Made In Europe 39

Primetex vinyl flooring is produced in France and designed to create a healthy indoor environment and more eco-friendly homes. Our products do not contain any formaldehyde, lead, heavy metals, solvents or harmful plasticisers. This vinyl roll is also recyclable.

Texline 1m

Thanks to 4 bottles, we can manufacture 1m2 of floor with textile backing.

It features an A+ emissions rating, meaning that it does not release any or very few VOC emissions, thereby guaranteeing superlative indoor air quality.

Our company is also a firm believer in designing and providing long-lasting products. Consequently, the designs in this collection come with a 12-year guarantee.


 (Primetex, 48 colours; total thickness: 2 mm; wear layer thickness: 0.25 mm; three formats: 4 m, 2 m and a selection of designs available in 3 m. Refer to the data sheet for other characteristics).


  1. Transparent wear layer + Protect varnish
    Resistant to traffic
    Protection against scuff marks and scratches
  2. High resolution design
    Solvent free ink
    Realistic printed design
  3. Fiber glass
    Resistance & Dimensional stability
    During temperature changes
  4. Polyester fibers backing
    95% fibres recyclées (recyclable bouteilles plastique)
    Better resistance to indentation
    Acoustic insulation & comfort underfoot
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Discover our decors
and colours

Results : 44

Design Type
Confetti Emerald

Format : Rolls

Empire light
0015 Damier Black & White

Format : Rolls

0027 Cork Naturel

Format : Rolls

0449 Toronto Miel

Format : Rolls

0711 Gravel Beige

Format : Rolls

0712 Gravel Grey

Format : Rolls

0720 Timber Clear

Format : Rolls

0721 Timber Medium

Format : Rolls

1151 Cajou Grey

Format : Rolls

1236 Cajou Honey

Format : Rolls

1439 Lodge Milk

Format : Rolls

1528 Newport White

Format : Rolls

1532 Factory Anthracite

Format : Rolls

1533 Factory Pecan

Format : Rolls

1538 Newport Pecan

Format : Rolls


Discover the documents at your disposal for your projects

Download Select
Cleaning instructions - Rolls
116 Ko
Housing rolls catalogue 2023
18,79 Mo
Technical Documentations
Download Select
Technical Characteristics Primetex
100 Ko
DOP - Declaration of performance sheets
Download Select
Primetex - DoP
738 Ko

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Gerflor flooring, the best solution for your home